Episode 11: Ready, Set, Shoot! It's Photo Day!
Is your house a mess? Or is it ready for its photo op? IN THIS EPISODE join as Lori talks Photography and strategies that make your home sell for Top Dollar.
Main Topic Takeaways:
1. Getting ready for photos
2. It's just like online dating
3. Use a professional
4. Fix, Freshen, Focus
5. Our Team's services
Hear some more of the tricks, trips, wisdom, and stories that we didn’t summarize. Listen to Episode 11 of Lori Alvarez’s Real Estate With Soul: Ready, Set, Shoot! It’s Photo Day!
Photography
Do you have the right tools to get your home sold?
Last week we talked about a Pre-listing Home Inspection where you fix all the bones and cosmetics of a home. So what comes after the Inspection?
Today we are talking about a big one.
Photography.
The Power Of A Photo
The photos that showcase your home’s beauty, fresh makeover, and draws in a family that loves it. The photos that make your house look top notch on the internet.
Lori Alvarez and Team is proud to say that we offer an amazing photo package, video, and the occasional matterport to get your home sold. No matter the home, you get the same top notch photo package.
Selling your home is emotional, it’s overwhelming, and it’s absolutely something we are familiar with and we are here to support you.
“Wow! We just listed your home and it’s already trending on the internet.
You don’t want your home to be sitting on the market for weeks and weeks. If you’re ready to move, the first thing you want to hear is, “Wow! We just listed your home and it’s already trending on the internet.” Right?
While Lori Alvarez isn’t a photographer, she does know some amazing people that are. You wouldn't want Lori to take your home’s photos. They’ll end up like her crooked, goofy, double-chin angled selfies all over her Facebook Page. Her words, not mine. You can always expect honesty from Lori!
Now, truth be told, some realtors will take the photos themselves with a smartphone and use that as their provided photo package. And that’s okay. That’s them, that’s what they do and smartphones have come a long way. But are they Top Notch, Million Dollar Photos? Lori’s not so sure. And Top Notch, Million Dollar, is what we are aiming for.
You want an agent that’s going to invest in getting your home sold for the most amount of money. We believe it’s important to hire a professional photographer.
Check out a previous podcast episode and learn about Fixing, Freshening, and Focusing on the right things in more detail to get your home ready for the market.
It’s important to get your home ready for the Photoshoot using the Fix, Freshen, Focus method. Fix what’s broken, Freshen up the space, and Focus on highlights. And then, by this time in the home selling process you should have had your Virtual Staging Consultation where a team professionally advises you on how to make your home photoshoot ready. It’s after the Virtual Staging Consultation that you connect with the Photography team to get your Photoshoot scheduled and accomplished.
What does the Photoshoot team do?
Some bonus touches our team does:
Tuns on the ceiling fans
Turns on the TV
Turns on water faucets
Adds music ambiance
WHAT ARE WE TRYING TO ACCOMPLISH?
Lori said, “We want the room just says yes, come sit down, enjoy, relax.”
We don’t want your home to look like Lori’s bad 6th grade yearbook photo with super short hair, pimples, and way too bright lipstick.
PHOTOSHOOT DAY
And now that your Photoshoot is done.
Processing the photos takes about a 24 hour turn around. Our photography team touches up, edits, and adjusts all the photos to showcase your home at it’s very best.
And Then, you’re on the market. You’re ready to tell the world, look at me! Look at how beautiful my home is. Is this your next home sweet home? That’s what we want you hitting the MLS with.
THE PHOTOS CAN MAKE OR BREAK A SALE
Have you ever wondered why a home sits on the market for over 100 days?
An easy answer may be that their photos didn’t do it justice. As Lori explained to a past client who questioned why an amazing home hadn’t sold already, “I just said to him, oh, it's the photos, man. Did you see the photos?”
And do you know what he said? “Oh, I get it. Laurie. It's like online dating. You know, you just go through the photos. And you just keep on swiping because they didn't look great.”
What an amazing aha that was for Lori. Now she’s been married for over 23 years and we online dating wasn’t exactly “the thing” back then. But doesn’t that make so much sense?
Lori said, “You don't want people to keep swiping past Your house. You want them to stop. You want them to go- Oh, my gosh, honey, that's it. It's the house. We gotta go look at it.”
It’s important to capture the emotion of the buyers. To make them feel the space inside and out so they can envision their life in that home. Why? Because that’s when they are going to pick up the photo and schedule and in person showing of the home. And when you successfully communicate the value of the home in both photos and in person, you’re going to get that home sold.
TOP DOLLAR
The buyers are going to be willing to give you the seller the most amount of money for your home. You walk away satisfied with some overabundance of money in your pocket. They want into a beautiful vision of a home.
No one wants to sell their home for cheap. So if you don’t want to sell it for cheap you need to put in the investment, just like we do, to make your home shine above the rest on photo day.
All of the elements that go into selling your home for Top Dollar matter.
We are here to serve
Lori Alvarez and Team walk with you step by step to make that happen. If you need a plumber, we got one. Painter? Check. Staging? Check. Photos? Check and check.
Lori Alvarez and Team is here to serve. That’s why on photoshoot day a representative from the Team is there with you.
Show up early
Get things set and ready like lights, fans, curtains, toilet seats, doors, drawers, etc.
Make adjustments and suggestions
Answer questions
Help you move items
Darkness isn’t your friend. People notice when a room isn’t inviting, especially in photos. Dark heavy curtains casting shadows pull the energy from a photo. It is super important to bring as much light into a room as possible. It makes the whole room feel fresh, inviting, and spacious.
Our Photo Team
We’ve been working with our Photography team for over 11 years. We’ve watched them grow from a couple kids opening their business to a thriving and fantastic Photography service.
The Photography team appreciates their work. The Team will:
“We want to make sure you get that hard earned equity you’ve built in your home. Invest in yourself. Invest in your home. Just like we invest in you.
Take photos inside and out
Take a drone video
Take a video walkthrough
Make lighting adjustments
Make color adjustments
Retake shoots if needed
Minor edits
What do you want your house to be remembered for?
This team makes your home look like a million bucks, but do know they won’t move your personal items so be sure to put away anything you don’t want on the internet forever.
Tune in to hear some side stories about what you don’t want to leave out in the open on photoshoot day.
You want your home to be remembered as their Home Sweet Home. You want them to take ownership of the home, to see their family living there. Because that’s what it’s all about. We want the home to be their perfect dream home and we want you to get the most amount of money for your home.
We want to make sure you get that hard-earned equity you’ve built in your home. Invest in yourself. Invest in your home. Just like we invest in you.
Lori Alvarez and Team will make you look your best. We want your house to smile for the camera. And we want you to smile as your keys are passed to a beautiful new family to enjoy..
How long do our photoshoots take?
About 2-3 hours, give or take the size of the home and any extra additions.
Lori’s best advice is, “Allow the buyer to feel themselves in the space.”
Where do we use these photos?
Where we list your house for sale (MLS)
On our Social Media
In our Advertising
Misleading Information
Now you may think, all these photos and staging sound misleading. But wouldn’t you dress up, polish, and primp yourself for your own family photoshoot? It’s the same thing. You are aiming to showcase your beauty. You’re setting your home’s best foot forward to get Top Dollar. Plus, you can bet your neighbors are going to be looking at your listing. Everyone loves to see what the inside of a home looks like, right?
In Conclusion
So we talked about photography, and I hope you recognize how important it is to the sale of your home.
Fix. Freshen. Focus.
Ready. Set. Shoot.
Let’s work together and get you Top Dollar for your home sweet home and bless the next family with all it has to offer.
Lori Alvarez has been in the Real Estate Industry for almost 15 years. If you’d like to contact her call her at 909-227-4196. She loves helping families find their home sweet home.
Our podcast is geared towards our current clients. We love to give our buyers and sellers great information. Wondering about something we haven’t covered? Send us a message.
Thanks for reading. What’s going to be your next step to finding your home sweet home?
Real Estate is an ongoing, beautiful story. That’s why we love to share ours and to help you begin yours! Tune in to the next episode where we will continue the conversation.
Follow us on:
Facebook, Instagram, YouTube, and check us out at Lorialvarez.net
Instagram.com/boldlylorialvarez
Instagram.com/Lorialvarezandteam
Facebook.com/FollowMeToYourDreamHome
YouTube.com/c/LoriAlvarez
909.227.4196
KW Realty, DRE 01794115
Know someone interested in buying, selling, or investing in Real Estate? Let us exceed your expectations! We love serving the Southern California Foothill Communities!
Be boldly blessed.
Disclaimer: Please verify all information with the licensed professional of your choice.