181: The Real Value of a REALTOR®: What Happens in Your Listing Appointment Presentation - Part 4
So Why do real estate agents cost so much money!?
In today’s fast-paced real estate market, sellers often wonder why they need a REALTOR®. What exactly does a real estate agent bring to the table during a listing appointment presentation? In Episode 181 of our podcast series, we dive deep into this question as we explore the critical details your agent handles to ensure your home is presented in the best possible light.
When selling a home, it’s not just about sticking a sign in the yard and hoping for offers. Behind the scenes, your REALTOR® is working diligently on various aspects to ensure your home gets the exposure it deserves and is priced correctly for the market. Some key responsibilities include:
Preparing a detailed list of property amenities and assessing how they impact market value. What makes your home stand out? Your agent will highlight all the features that potential buyers will value.
Creating a list of inclusions and conveyances with the sale (such as appliances, fixtures, etc.). Transparency is crucial in setting expectations for both buyers and sellers, ensuring smooth negotiations.
Providing the seller with copies of the listing agreement and the Local MLS Broker Marketplace Profile Sheet within 48 hours (or the timeframe mandated by your local MLS). This guarantees all listing details are accurate and up-to-date.
Discussing showing protocols with any tenants and ensuring clear communication on how showings will be handled. A professional agent knows how to balance selling your home with respecting tenant agreements and ensuring showings go smoothly.
Promptly returning all calls related to your listing and answering any questions or concerns that arise during the process. Communication is key, and your agent will stay in constant contact to keep you informed every step of the way.
This list represents just a fraction of the many tasks your REALTOR® will perform during the listing process, and in Episode 181, we dive deeper into each of these steps and so much more. The value of a REALTOR® goes beyond these tasks—it's about expertise, communication, and strategic guidance every step of the way.
Want to hear more?
Episode 58
Episdoe 11
Find the article here:
Part 1- The Real Value of a REALTOR®: 179 Ways They Work for You Part 1
Part 2- The Real Value of a REALTOR® Why You Would Want to Hire A Real Estate Agent - Part 2
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